Digital offer for authors in schools program.
Creation of a new modular version of this program embedding children's authors in elementary schools to increase children's literacy and love of language, writing and reading. Originally designed for schools needing to strengthen their outcomes in these areas, the success of the program had created a broader demand. Based on research into the interactions between writers, schoolchildren, teachers and others, a hybrid digital-offline concept and marketing plan was created with a subscription model in which online components are combined with live visits and interactions. Program modules can be flexibly acquired by schools, libraries and other stakeholders.
The new modular content has significantly expanded the variety, reach and effect of the program.
- Strategic brief
- Research, including observation, interviews and analysis of social media discussions, similar programs, and marketing data
- Rich visualisation of research results, including poster and concept pages
- Concept, including visual and interactive examples and scenarios
- Program of requirements
- Implementation plan
Link: De Schoolschrijver
Contact person: Annemiek Neefjes, founder and general director
James is a rock-solid conceptual thinker. He doesn't stop until he's found the core of a problem and builds proposals from there. In addition, it's a great pleasure to work with him. His commitment is unconditional.