me working with design team group sitting at table

Research with STBY


Research for innovation in service design

2014 to present

For several years, I've been privileged to conduct research as part of the team of STBY, pioneers in research for innovation in service design. The projects cover a range of sectors and clients, from global internet companies to not-for-profits to city and state governments. 


You can read more about this work in the website of STBY (see the links below under 'Project Information'.)

  • Contextual in-depth interviews, including material creation and documentation
  • Helping conduct co-creation workshops
  • Moderating and documenting discussions during StreetLabs
  • Creation of conceptual models, profiles and journey maps
  • Design and implementation of trainings and courses 
Project Information

Link: Discovering new opportunities for financial services - STBY was asked by a Dutch financial institution to carry out design research to support the creation of new service concepts in relation to housing. 

Link: Making bicycle parking faster and easierSTBY helped the city of Amsterdam and Dutch Rail to make the use of indoor bicycle parking facilities more efficient and convenient through the use of new technology.

Link: Co-creating a traffic policySTBY was asked to support conversations between policymakers of the city of Amsterdam and residents of a specific neighborhood about the renewal of their local traffic policy.

Link: Using service design to create an innovative working cultureSTBY was asked to carry out service design research to support  an initiative aimed at creating a more future-oriented, open and innovative working culture at the The National Institute for Sound and Vision.

Link: New opportunities for a chemistry database applicationIn collaboration with Elsevier’s service design team, STBY conducted design research to identify new opportunities for a database application used by scientists worldwide to access chemistry information. 

Link: Ebay - Global design with local understandingMillions of people in more than a hundred countries now use Ebay’s sites and apps every day.

Link: Innovation Accelerator for teachersWe developed this toolkit for and with Kennisnet, who are a public sector knowledge center offering schools practical support with innovation projects around the application of ICT. 

Contact person: Geke van Dijk (Strategy Director, STBY) or Bas Raijmakers (Creative Director)